Guest Blog post by Giacomo Losio, Head of Technology – ProLabs
Original equipment manufacturers (OEM’s) have long dominated the optical components market but a new study now suggests that, as a result of tighter margins and greater competition, customers are putting quality and price before brand. Is the era of the big OEM at an end?
When asked their views of the optical transceiver market at the European Conference on Optical Communications (ECOC) in Cannes, over 120 attendees revealed a trend which indicates a paradigm shift in attitudes.
Why do they buy? What they buy? What keeps them up at night? The answers may surprise you:
- 98% of respondents ranked quality as one of their top three priorities when purchasing fibre optics
- 89% of respondents placed price in the top three list of priorities
- Yet only 14% of respondents even considered brand names to be a top three priority – or even a concern