PartnerFIRST Program

Enabling our Partners for Greater Success

Why Partner with Mellanox

  1. Broadest portfolio of solutions. Mellanox delivers the industry's most robust end-to-end InfiniBand and Ethernet portfolios. Our mature, field-proven product offerings include solutions for I/O, switching, and advanced management software making us the only partner you'll need for high-performance computing and data center connectivity. Mellanox allows customers to choose the fabric that is right for them based on their application requirements and individual technology practices— without sacrificing scalability and performance.
  2. Mellanox is the InfiniBand leader. Mellanox provides high-performance InfiniBand fabrics for the world's largest supercomputers, the fastest financial trading platforms, and design and engineering clusters for global manufacturing, energy, life sciences and media companies. In fact, Mellanox powers:
    • Over 30% of the Fortune 100
    • 9 of Top 10 Automotive Manufacturers
    • 7 of Top 10 Oil & Gas Companies
    • 4 of Top 10 Pharmaceutical Companies
  3. Mellanox is an Ethernet leader. Mellanox's scale-out 10GigE products enable users to benefit from a far more scalable, lower latency, and virtualized fabric with lower overall fabric costs and power consumption, greater efficiencies, and simplified management than traditional 10GigE fabrics. From 10 and 40 Gigabit Ethernet Converged Network Adapters, core and top-of-rack switches and fabric optimization software, a broader array of end users with less rigid performance requirements than those addressed by InfiniBand can benefit from a more scalable and high-performance Ethernet fabric.
  4. Mellanox is driving the converged data center fabric.With its exclusive BridgeX® technology and intelligent fabric management software, Mellanox is leading the market toward consolidated, end-to-end data center fabrics that unite Ethernet, InfiniBand, and Fibre Channel protocols over a single transport layer.
  5. Mellanox is an active partner. We prepare you for success with a free, comprehensive education and training program, demand generation templates and leads, regular promotions, and financial support for joint marketing programs focused on your specific customer base.

Designed to Enable Our Partners for Greater Success

The PartnerFIRST Program is predicated on the belief that a partner's expertise and offerings combined with Mellanox's unmatched technology and support present a winning combination to deliver solutions to our customers. At Mellanox, partnerships are our business and have been for the last 10 years. We work closely with our partners in order to help make you successful. Our common work is based on the following principles:

  • A margin-rich, purpose-built reseller program that capitalizes on reselling leading products in fast
    growing markets
  • Growth of your professional services revenue leveraging leading-edge high density InfiniBand and 10 Gigabit Ethernet solutions for data centers, high performance computing and cloud environments
  • Helping you increase the strategic value you bring their customers through innovative, leading-edge
    technologies

By working together, we can achieve business breakthroughs that maximize your sales opportunities and profitability while delivering an outstanding customer experience.

Exclusive Benefits ONLY for Mellanox Partners

The PartnerFIRST Program is a global program built with local business needs in mind and is designed to open the door to additional revenue opportunities that can enhance your company's bottom line. As an extension of our team, our partners play a key role in our go-to-market strategy and success. Lead-sharing, early product information and technical/sales training curricula are just some of the many benefits of this program, all designed to give you a distinct advantage over your competitors.

  Authorized Partners PartnerFIRST
Comprehensive Demand Generation
  • Priority Lead Allocation
  • Communication vehicles to targeted customer databases
  • Sponsorship of end-user development initiatives
  • Templates for end-user campaigns
  • Cooperative marketing planning
Revenue and Incentive Programs
  • Competitive Displacement Programs
  • Quarterly Promotions
  • Competitive Displacement Programs
  • Quarterly Promotions
  • Registration discounts up to 57% off MSRP for ConnectX & ConnectX-2 HCAs and NICs (up to 20% off disti cost), and up to 54% off MSRP for Switch products, Bridge products, Accessories, Software and Service (up to 15% off disti cost).
  • Quarterly rebates based on performance
Product
  • No-charge loaner program for customer presentations orevaluations
  • Early Access Programs for non-released products
Market Development Funds
  • Market Development Funds are available for business development and revenue-generating campaigns
Branding
  • Prominent placement on the Mellanox web site
  • Business Card logo
  • PR and Editorial opportunities
  • Cooperative participation on end-user trade events
  • Cooperative collaboration on PR, quotes and endorsements
Tools & Collateral
  • Comprehensive Sales Kit - includes sales & technical presentations, competitive & benchmarking data, white papers, sample email blasts, call scripts, recorded webcasts
  • Secure access to Partner Portal
Mellanox Support
  • Pre-Sales Support
  • Pre-Sales Support
  • Dedicated Sales & Marketing Resources
  • No-charge technical training and certification
  • No-charge sales training
Eligibility
  • Minimum $100,000 per quarter of end-to-end IB and 10GbE technology based on MSRP
  • 2 Sales & Technical Certifications

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